Dermapen Marketing Material Request

Background Summary:
Who is the client? Practitioner or patient? What are the strengths, weaknesses, opportunities and threats (or SWOTs) involved with this product or service? Are there existing research, reports and other documents that help you understand the situation?Do you have good examples?
Overview:
What is the project? What are we designing and why? Why do we need this project? What’s the opportunity?
Drivers:
What is our goal for this project? What are we trying to achieve? What is the purpose of our work? What are our top three objectives?
Audience:
Who are we talking to? What do they think of us? Why should they care?
Competitors:
Who is the competition? What are they telling the audience that we should be telling them? SWOT analysis on them? What differentiates us from them?
Tone:
How should we be communicating? What adjectives describe the feeling or approach?
Message:
What are we saying with this piece exactly? Are the words already developed or do we need to develop them? What do we want audiences to take away?

Visuals:
Are we developing new images or picking up existing ones? If we are creating them, who/what/where are we photographing or illustrating? And why?
Details:
Any mandatory information that must be included? List of deliverables? Preconceived ideas? Format parameters? Limitations and restrictions? Timeline, schedule, budget?
People:
Who are we reporting to? Who exactly is approving this work? Who needs to be informed of our progress? By what means?